Unley-based marketing agency Online Path was recently awarded the ‘Best Use of Search’ Award at the 2024 APAC Search Awards.
Online Path is a South Australian owned and run marketing agency, led by former SAYES entrepreneur Michael Gibbons and his wife Melanie.
The agency’s award-winning campaign achieved an astonishing 15 x Return on Ad Spend and is the culmination of years of hard work stemming right back to working at home on the kitchen bench.
“Taking a trip down memory lane, from those early days of working with Mel at our kitchen table eight years ago to where we’re at now, seriously fills me with so much pride”.
A catalyst for Michael’s ascent was his participation in the SAYES program, a State Government-subsidised program conducted by the South Australian Business Chamber for existing and aspiring entrepreneurs.
The scheme is designed to assist entrepreneurs to turn their business concept into a reality or help create a sustainable business model for a newly established business.
Whilst his participation was years ago, Michael explained the fundamental lessons he learnt within the program helped give him the confidence to grow Online Path to where it is today.
“The Business Planning workshop within the SAYES Program was truly transformative for me as a business owner. It was during these workshops that I experienced a significant shift in my perspective and gained the confidence needed to propel my business forward”.
The SAYES program brings together a group of like-minded participants and mentors looking to collaborate on business fundamentals – a element of the program that Michael relished the most.
“SAYES provided a supportive environment where I could exchange ideas, seek feedback, and collaborate with fellow entrepreneurs. Engaging in discussions and hearing diverse perspectives enriched my thinking and helped me refine my business strategy”.
Whilst the SAYES program helped lay the foundation for Online Path’s success; Michael, Melanie and their amazing team have now developed an industry leading marketing agency based in South Australia.
For an industry that’s work can be done from anywhere in the world, what keeps Michael and Online Path in Adelaide? Michael said its simple:
“The blend of diverse business opportunities, a supportive environment, innovative culture, and excellent quality of life makes South Australia a great place to do business”.
We have an intake starting in April 2024 – so If you want to start your own business, and are interested in participating in mentoring sessions and workshops to increase your business fundamentals, click here to learn more.
